Food Lion’s Model for Community Identity

By Brian DeLucia

I believe what Food Lion is doing in the Carolinas is a going to be an interesting model for other regional food stores to monitor.

While it is important to freshen up its stores and create a more efficient customer experience, I like what Food Lion is doing to create an identity within the communities they serve.

These experienced and identities are going to be paramount to the survival and growth of second tier brands in the grocery sector.


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