Put The Hard Work In Social Media

By Brian DeLucia

A big mistake people generally with social media is relying on everything to be automated.  This is a disconnected thought.   You cannot expect to just post messages and suddenly everyone is going to begin reaching out to you.

I believe in the old school approach of connecting with people on a personal level through the power of “hello” which social media allows us to do through softer barriers.

And through the long game, social media allows people to see your personality over time … as long as it is in the proper light of course.



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