Reason Why Retailers Are Outdated

By Brian DeLucia

Within the retail sector, companies need to start thinking modern philosophy.

Why are retailers so outdated?

I believe a lot of it has to do with the age of a lot of the executives and how we continue to train executives moving up the ladder.

As a C-Level Executive, it is important that you surround yourself with younger people within your organization.  And not only that, I believe you have to get out of the corner office and get into the real world.   You have to see how your customers are thinking today and how they like services delivered to them.

You might not like the Amazons of the world.  Consumers however love Amazon.

And while you are out in the real world, learn how consumers view your brand.  You will learn a lot.

In the modern retail environment, brand is all you have today.   If you have a brand and create modern infrastructures, you will find other up and coming brands wanting to work through you.



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