Stop Trying to Convince People

By Brian DeLucia

We are all in sales.  It does not matter if you are in management, coaching sports, raising capital, or finding your significant other in life.

No matter your role…remember this one very important point:

Forget about overcoming objections.  Forget about trying to convince people.

There are enough people out there who are interested in learning more about you and your message.  Spend your time with those people.  They are out there in massive numbers.

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