The Biggest Mistake Business Owners Make

By Brian DeLucia

The biggest mistake we make as business owners or entrepreneurs is our focus on the wrong things.

It should always be on listening to and serving our customers around a framework that plays to our strengths and makes us unique.

We focus so much on cutting down our competition or becoming watered down copycats of them that we forget our own strengths and our unique narrative.

 

 

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